Your outsourced, impartial, business innovation programme.

Does your organisation struggle to turn ideas into new products, revenue streams, or spin out startup businesses?

We can help  White Down Pointing Index on Microsoft Windows 11  

Are you investing in the wrong ideas, wasting time and money in the process?

We work directly with your teams and employees to quickly validate, or invalidate, product and business ideas. 

Test concepts, build lean products, get real world feedback and advice on best next steps from startup experts.

Your trusted startup partner.

Startup Innovation Programme

Programme Features

We’ve developed a programme of support to allow organisations to better identify, promote and grow successful business concepts.

Startup Product Roadmap

From Concept to Market

If you’re struggling with an overwhelm of ideas and concepts with no clear plan, our programme will be your screening and selection process.

Ensuring an inpartial, unbiased process to identify and back projects that have the highest change of success.

We heart startup founders

For Working Entrepreneurs

We believe that good ideas often come from those working within the industry and closest to the problems they’re trying to solve.

Our programme allows concepts to be vetted and tested in a measured, lower-risk way, that allows ‘founders’  to remain in employment.   

Startup Programme Webinar

Building Innovation Culture

As well as the long term economic and reputational benefits of having a demonstrable capability for business innovation.

The programme embeds a culture of lean innovation, problem solving and entrepreneurial thinking throughout the organisation.

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Community Learning Platform

Custom built startup community support platform with templates, tools, video guides and community interaction.

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Lean Concept Validation

A robust process that allows you to source a wide diversity of ideas, and quickly vet good concepts from bad.

Steed Remote Learning Programme

100% Remote Delivery

Programmes delivered online, part-time designed to fit around the commitments of a typical ‘workingpreneur’.

1-2-1 Startup Mentorship

1-2-1 Mentorship

Hands on support with 1-2-1 coaching sessions, weekly office hours and community instant messaging.

Steed Startup Experts

Experienced Startup Experts

Learn from people who’ve been there and done it. 15 years experience building startups + an extensive founder network.

Pre-seed Startup Investment

Connect to Investors

We can organise a demo-day at the end of programmes to connect founders to venture capital funding.

Startup Support


Guidance +


Online Startup Community


Trusted By Founders, 

Backed By


The programme provides an
impartial and proven programme for Start-up / Spin-out innovation. 

We have ran programmes for organisations including IOTA, PoleStar Global, TM Forum, Co-Op Bank, Kyndral, Dialog (Sri Lanka), ROBI (Bangladesh), Coventry University, CASS Business School and NOVA.



Sunil M Menu Guru

“I think people underestimate how important it is to get the early stages of your business right. I’ve founded businesses before and wasted a ton of time and money working on the wrong thing.

This time, I followed the Steed programme and used it to validate my idea before I put any significant money, time or effort into it!”

Sunil Mistry

Founder, Menu Guru

Paul Morrissey Steed Testimonial

I’ve worked with the Steed team to run startup validation programmes across several organisations. To both vet concept stage ideas and founders, and provide validated dealflow for investment – both of which they’ve done fantastically and consistently for several years.”

Professor Paul Morrissey



Business and Startup Insights 



Why many businesses struggle with innovation

Why many businesses struggle with innovation

I’m incredibly lucky to have worked with many organisations, understanding the different ways in which they conceptualise, develop and progress new ideas and innovations.  Whilst I’ve been exposed to lots of unique and novel ways of doing this, there are several...

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Join the July 23 LJMU Innovation Programme

Complete the short application form on the next page to register your interest in joining the programme. A member of the Steed team will then be in touch to discuss next steps.

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